--- title: The Dumbest Way to Die is without Life Insurance description: We are excited to launch our new consumer insurance campaign and website introducing “The dumbest way to die is without life insurance.” --- [![Empire Life logo](https://blog.empirelife.ca/hs-fs/hub/322854/file-368300927.jpg?width=189&name=file-368300927.jpg "Empire Life logo")](https://blog.fastandfull.ca) # INSURING WITH CARE™ BLOG [Français](https://blog.fastandfull.ca/fr) ## [The Dumbest Way to Die is without Life Insurance](https://blog.empirelife.ca/old/the-dumbest-way-to-die-is-without-life-insurance) Posted by [Allison Barton](https://blog.empirelife.ca/old/author/allison-barton) May 29, 2014 3:11:00 PM ![The dumbest way to die is without life insurance.](https://blog.empirelife.ca/hs-fs/file-909336686-png/Blog_images/hero_video_DWTD-960x540.png?width=750&name=hero_video_DWTD-960x540.png "The dumbest way to die is without life insurance.") We are excited to launch our new consumer insurance campaign and website introducing “**The dumbest way to die is without life insurance.TM**” This campaign uses characters and creative from the award-winning Dumb Ways to Die™ video to promote the importance of life insurance to Canadians through a multi-media campaign including social media, digital advertising, direct mail and television.     According to a recent research study, 65 per cent of Canadians have no life insurance or feel they are underinsured.  With this in mind, the ad campaign is designed to engage and educate Canadians about the need for life insurance using an entertaining approach.  The message "The dumbest way to die is without life insurance.," aims to make the topics of death and life insurance more approachable and remind consumers that the unexpected happens every day. Check out this new campaign:  [The Dumbest Way to Die is without Life Insurance](http://www.youtube.com/watch?v=QTY5yBfLn-E), and visit [www.empirelife.ca](https://www.empirelife.ca/) Topics: [Helpful Tips](https://blog.empirelife.ca/old/topic/helpful-tips) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.empirelife.ca%2Fold%2Fthe-dumbest-way-to-die-is-without-life-insurance%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.empirelife.ca%2Fold%2Fthe-dumbest-way-to-die-is-without-life-insurance%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.empirelife.ca%2Fold%2Fthe-dumbest-way-to-die-is-without-life-insurance%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.empirelife.ca%2Fold%2Fthe-dumbest-way-to-die-is-without-life-insurance%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=The%20Dumbest%20Way%20to%20Die%20is%20without%20Life%20Insurance) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.empirelife.ca%2Fold%2Fthe-dumbest-way-to-die-is-without-life-insurance%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.empirelife.ca%2Fold%2Fthe-dumbest-way-to-die-is-without-life-insurance%3Futm_medium%3Dsocial%26utm_source%3Demail) [![Get a quote and apply for life insurance - Buy Now](https://no-cache.hubspot.com/cta/default/322854/08a3be98-3ef1-4780-a8a3-ce8a1993cecd.png)](https://cta-redirect.hubspot.com/cta/redirect/322854/08a3be98-3ef1-4780-a8a3-ce8a1993cecd) ### Subscribe to Email Updates ### Most Popular Blog Posts ### Blog Categories - [Helpful Tips (41)](https://blog.empirelife.ca/old/topic/helpful-tips) - [Customer Service (9)](https://blog.empirelife.ca/old/topic/customer-service) ### Archives - [June 2017 (1)](https://blog.empirelife.ca/old/archive/2017/06) - [May 2017 (1)](https://blog.empirelife.ca/old/archive/2017/05) - [March 2017 (2)](https://blog.empirelife.ca/old/archive/2017/03) - [February 2017 (1)](https://blog.empirelife.ca/old/archive/2017/02) - [April 2016 (1)](https://blog.empirelife.ca/old/archive/2016/04) - [February 2016 (1)](https://blog.empirelife.ca/old/archive/2016/02) - [December 2015 (1)](https://blog.empirelife.ca/old/archive/2015/12) - [October 2015 (2)](https://blog.empirelife.ca/old/archive/2015/10) - [September 2015 (1)](https://blog.empirelife.ca/old/archive/2015/09) - [August 2015 (1)](https://blog.empirelife.ca/old/archive/2015/08) - [July 2015 (1)](https://blog.empirelife.ca/old/archive/2015/07) - [June 2015 (2)](https://blog.empirelife.ca/old/archive/2015/06) - [May 2015 (1)](https://blog.empirelife.ca/old/archive/2015/05) - [April 2015 (1)](https://blog.empirelife.ca/old/archive/2015/04) - [March 2015 (2)](https://blog.empirelife.ca/old/archive/2015/03) - [February 2015 (1)](https://blog.empirelife.ca/old/archive/2015/02) - [December 2014 (2)](https://blog.empirelife.ca/old/archive/2014/12) - [November 2014 (1)](https://blog.empirelife.ca/old/archive/2014/11) - [October 2014 (1)](https://blog.empirelife.ca/old/archive/2014/10) - [September 2014 (3)](https://blog.empirelife.ca/old/archive/2014/09) - [August 2014 (3)](https://blog.empirelife.ca/old/archive/2014/08) - [July 2014 (2)](https://blog.empirelife.ca/old/archive/2014/07) - [June 2014 (2)](https://blog.empirelife.ca/old/archive/2014/06) - [May 2014 (3)](https://blog.empirelife.ca/old/archive/2014/05) - [April 2014 (4)](https://blog.empirelife.ca/old/archive/2014/04) - [March 2014 (3)](https://blog.empirelife.ca/old/archive/2014/03) - [February 2014 (6)](https://blog.empirelife.ca/old/archive/2014/02) - [January 2014 (6)](https://blog.empirelife.ca/old/archive/2014/01) See all ### Get In Touch ## Contact Us **The Empire Life Insurance Company** 259 King St. E., Kingston, Ontario, K7L 3A8 Monday to Friday 9:00 a.m. to 5:00 p.m. EST **Email:** [insuringwithcare@empire.ca](mailto:insuringwithcare@empire.ca) **Telephone:** 1 866 894-6182 [www.empire.ca](http://www.empire.ca) [Blog Disclaimer](https://info.fastandfull.ca/fast-and-full-blog-disclaimer)