--- title: Empire Life Blog Empire Life Blog | Investment Views (3) description: Investment Views | Access the latest insights on life insurance, investments, and group benefits all in one place. Visit the Empire Life blog. (3) --- × #### Subscribe ### Subscribe to Email Updates Signing up for our Blog offers you the opportunity to subscribe and receive email notifications for Investment or Insurance type content only from The Empire Life Insurance Company and Empire Life Investments Inc. You may cancel your subscription to the newsletter at any time by clicking on [unsubscribe](http://www.fastandfull.ca/hs/manage-preferences/unsubscribe-simple) or, by contacting The Empire Life Insurance Company or, Empire Life Investments Inc. **The Empire Life Insurance Company** 259 King Street East, Kingston, Ontario K7L 3A8, Canada Toll Free: 1 800 561-1268 Email: insurance@empire.ca or investment@empire.ca **Empire Life Investments Inc.** c/o 259 King Street East, Kingston, Ontario K7L 3A8, Canada Toll-free telephone: 1 855 823-6883 Email: mutualfund@empire.ca Close [Facebook](https://www.facebook.com/Empire-Life-Insurance-142465432433812/) [Linkedin](https://www.linkedin.com/company/empire-life-investments) [Twitter](https://twitter.com/empirelifeins) Subscribe [EN](https://www.empire.ca/blog) | [FR](https://empire.ca/fr/blogue) [![Empire Life | Empire Life Investments](https://blog.empirelife.ca/hubfs/Logo/Combined%20Blog%20Images/combined-logo.png)](https://www.empire.ca/blog) # Insurance, Investments and Group Benefits ## Navigate life with confidenceTM - Insurance - [Insurance](https://www.empire.ca/blog/topic/insurance) - [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips) - [Customer Service](https://www.empire.ca/blog/topic/customer-service) - Investments - [Investments](https://www.empire.ca/blog/topic/investments) - [Investment Views](https://www.empire.ca/blog/topic/investment-views) - [Off the Cuff](https://www.empire.ca/blog/topic/off-the-cuff) - [Group Benefits(1)](https://www.empire.ca/blog/topic/group-benefits) - [Personal Finance (1)](https://www.empire.ca/blog/topic/personal-finance) ## [Semi-Annual Update with Paul Holba, Senior Vice-President and CIO](https://blog.empirelife.ca/blog/semi-annual-update-with-paul-holba-senior-vice-president-and-cio) [Investment Views](https://www.empire.ca/blog/topic/investment-views), [Investments](https://www.empire.ca/blog/topic/investments) [![Semi-Annual Update with Paul Holba, Senior Vice-President and CIO](https://blog.empirelife.ca/hs-fs/hubfs/Blog_images/INV-Blog-images/INV_A%20message%20from%20Paul%20Holba%20CIO%20-%20blog/Blog%20-PaulHolba-VideoMsg-banner-EN.png?width=807&quality=high)](https://blog.empirelife.ca/blog/semi-annual-update-with-paul-holba-senior-vice-president-and-cio) By [Empire Life Investments](https://www.empire.ca/blog/author/empire-life-investments) Aug 8, 2024, 2:15:42 PM [Paul Holba](https://www.empire.ca/bios/paul-holba-cfa), Senior Vice-President and CIO of Empire Life Investments Inc. discusses some of the key themes the investment team will monitor as we head into the second half of 2024. [Read More](https://blog.empirelife.ca/blog/semi-annual-update-with-paul-holba-senior-vice-president-and-cio) ## [Maximizing FHSA contributions to help buy a home sooner](https://blog.empirelife.ca/blog/case-study-maximizing-fhsa-contributions-to-help-buy-a-home-sooner) [Investment Views](https://www.empire.ca/blog/topic/investment-views), [Investments](https://www.empire.ca/blog/topic/investments) [![Maximizing FHSA contributions to help buy a home sooner](https://blog.empirelife.ca/hubfs/GettyImages-1344554212.jpg)](https://blog.empirelife.ca/blog/case-study-maximizing-fhsa-contributions-to-help-buy-a-home-sooner) By [Empire Life](https://www.empire.ca/blog/author/empire-life) Jun 26, 2024, 1:12:50 PM Amina and Sanjay are a young Canadian couple looking forward to buying their first home. They both have satisfying jobs and are financially savvy. Through Amina’s grandfather they were introduced to an advisor who told them about the First Home Savings Account (FHSA), and they think it’s a good way to save for a home.  [Read More](https://blog.empirelife.ca/blog/case-study-maximizing-fhsa-contributions-to-help-buy-a-home-sooner) ## [Discover the benefits of index funds](https://blog.empirelife.ca/blog/discover-the-benefits-of-index-funds) [Investment Views](https://www.empire.ca/blog/topic/investment-views), [Investments](https://www.empire.ca/blog/topic/investments) [![Discover the benefits of index funds](https://blog.empirelife.ca/hs-fs/hubfs/Blog_images/INV-Blog-images/INV_Benefits%20of%20index%20investing%20-%20blog/INV_BLOG_IndexFunds_GettyImages-626783494%20-%20cropped.jpeg?width=799&quality=high)](https://blog.empirelife.ca/blog/discover-the-benefits-of-index-funds) By [Empire Life](https://www.empire.ca/blog/author/empire-life) May 22, 2024, 3:28:00 PM An index fund is an investment fund that aims to provide returns similar to those of market benchmark. This is generally done by investing in the same securities (or a representative sample) as the target benchmark. ­ [Read More](https://blog.empirelife.ca/blog/discover-the-benefits-of-index-funds) ## [Why FOMO (fear of missing out) is not a sustainable investment plan](https://blog.empirelife.ca/blog/why-fomo-is-not-a-sustainable-investment-plan) [Investment Views](https://www.empire.ca/blog/topic/investment-views), [Investments](https://www.empire.ca/blog/topic/investments) [![Why FOMO (fear of missing out) is not a sustainable investment plan](https://blog.empirelife.ca/hubfs/INV-1574326-InvestmentInsight-PortfolioDiversification-EN.jpg)](https://blog.empirelife.ca/blog/why-fomo-is-not-a-sustainable-investment-plan) By [Empire Life](https://www.empire.ca/blog/author/empire-life) May 14, 2024, 3:08:10 PM Although it can be tempting to put your investment goals aside to chase these returns, beware of FOMO, which can introduce an unreasonable level of risk in your portfolio.  [Read More](https://blog.empirelife.ca/blog/why-fomo-is-not-a-sustainable-investment-plan) ## [Growth and Value Investing](https://blog.empirelife.ca/blog/growth-and-value-investing) [Investment Views](https://www.empire.ca/blog/topic/investment-views), [Investments](https://www.empire.ca/blog/topic/investments) [![Growth and Value Investing](https://blog.empirelife.ca/hs-fs/hubfs/INV-Growth%20Launch%20Blog%20(Oct%202023)/Getty-1413761479-Edit_V2.png?width=1547&quality=high)](https://blog.empirelife.ca/blog/growth-and-value-investing) By [Empire Life](https://www.empire.ca/blog/author/empire-life) Nov 3, 2023, 11:07:02 AM Understanding the differences and similarities  Markets move in different directions at different times, generally called cycles. Different market cycles tend to favour one investment style over another. Understanding how growth and value investment styles differ and where they can work together will help demonstrate how they can both play an integral role in your equity portfolio construction. [Read More](https://blog.empirelife.ca/blog/growth-and-value-investing) ## [Sustainable Investing - The Time is Now](https://blog.empirelife.ca/blog/sustainable-investing-the-time-is-now) [Investment Views](https://www.empire.ca/blog/topic/investment-views), [Investments](https://www.empire.ca/blog/topic/investments) [![Sustainable Investing - The Time is Now](https://blog.empirelife.ca/hubfs/Blog_images/INV-Blog-images/INV_Sustainable%20Investing%20Myths%20-%20blog/ESG-%20Social%20Media_GettyImages-506181336-1%20-%20resized.jpg)](https://blog.empirelife.ca/blog/sustainable-investing-the-time-is-now) By [Empire Life Investments](https://www.empire.ca/blog/author/empire-life-investments) Jul 28, 2021, 12:50:30 PM #### Highlights: - Strong sustainable investing interest in the current environment - Record fund flows into Canadian sustainable investment funds - Wide interest/usage gap and demographic factors allude to potential for greater fund flows - Discussion and education will be important drivers going forward [Read More](https://blog.empirelife.ca/blog/sustainable-investing-the-time-is-now) ## [Style rotation is powerful, so is a disciplined investment process](https://blog.empirelife.ca/blog/style-rotation-is-powerful-so-is-a-disciplined-investment-process) [Investment Views](https://www.empire.ca/blog/topic/investment-views), [Investments](https://www.empire.ca/blog/topic/investments) [![Style rotation is powerful, so is a disciplined investment process](https://blog.empirelife.ca/hs-fs/hub/322854/file-691955572.jpg)](https://blog.empirelife.ca/blog/style-rotation-is-powerful-so-is-a-disciplined-investment-process) By [Empire Life Investments](https://www.empire.ca/blog/author/empire-life-investments) May 12, 2021, 11:43:59 AM   [Download the PDF](https://www.empire.ca/docs/pdf/INV-3043-Style-Rotation-EN-web.pdf)   | | #### Key points: - Investors continue to shift money out of growth-oriented stocks into beaten-down value sectors. - Just like all the other factors, however, value may exhibit periods of underperformance. - The powerful rotation to value may continue and investors could benefit from holding the line on their value factor investments. - At Empire Life, we believe a comprehensive investment solution that offers proper diversification and a reasoned asset allocation strategy is a better option than chasing the returns of hot stocks or narrowly focused asset classes. | | --- | --- | [Read More](https://blog.empirelife.ca/blog/style-rotation-is-powerful-so-is-a-disciplined-investment-process) - [Previous](https://www.empire.ca/blog/topic/investment-views/page/2) - [2](https://www.empire.ca/blog/topic/investment-views/page/2) - 3 - [4](https://www.empire.ca/blog/topic/investment-views/page/4) - [5](https://www.empire.ca/blog/topic/investment-views/page/5) - [6](https://www.empire.ca/blog/topic/investment-views/page/6) - [7](https://www.empire.ca/blog/topic/investment-views/page/7) - [Next](https://www.empire.ca/blog/topic/investment-views/page/8) ![Retirement Savings Tool](https://blog.empirelife.ca/hubfs/Blog_images/RST-Blog-EN.jpg) [Get Started](https://www.empire.ca/retirement-and-savings-tool) ### POPULAR POSTS ### CATEGORIES - [Insurance](https://www.empire.ca/blog/topic/insurance) - [Investments](https://www.empire.ca/blog/topic/investments) - [Group Benefits](https://www.empire.ca/blog/topic/group-benefits) - [Personal Finance](https://www.empire.ca/blog/topic/personal-finance) [Disclaimer](https://info.fastandfull.ca/disclaimer) [Legal](https://info.fastandfull.ca/legal) [Privacy Policy](https://info.fastandfull.ca/privacy-policy) [Accessibility](https://info.fastandfull.ca/accessibility) [Consumer Information](https://info.fastandfull.ca/consumer-information) [Contact Us](https://info.fastandfull.ca/contact) [Third-Party Tools and Sites](https://info.fastandfull.ca/third-party) [Confidentiality](https://info.fastandfull.ca/confidentiality) [Unsubscribe](https://info.fastandfull.ca/hs/manage-preferences/unsubscribe-simple) **CONTACT US** The Empire Life Insurance Company 259 King St. E. Kingston, Ontario, K7L 3A8 1 877 548-1881 8:30 am to 5:00 pm, EST weekdays ®/TM Trademarks of The Empire Life Insurance Company.