--- title: Empire Life Blog Empire Life Blog (18) description: Access the latest insights on life insurance, investments, and group benefits all in one place. Visit the Empire Life blog. (18) --- × #### Subscribe ### Subscribe to Email Updates Signing up for our Blog offers you the opportunity to subscribe and receive email notifications for Investment or Insurance type content only from The Empire Life Insurance Company and Empire Life Investments Inc. You may cancel your subscription to the newsletter at any time by clicking on [unsubscribe](http://www.fastandfull.ca/hs/manage-preferences/unsubscribe-simple) or, by contacting The Empire Life Insurance Company or, Empire Life Investments Inc. **The Empire Life Insurance Company** 259 King Street East, Kingston, Ontario K7L 3A8, Canada Toll Free: 1 800 561-1268 Email: insurance@empire.ca or investment@empire.ca **Empire Life Investments Inc.** c/o 259 King Street East, Kingston, Ontario K7L 3A8, Canada Toll-free telephone: 1 855 823-6883 Email: mutualfund@empire.ca Close [Facebook](https://www.facebook.com/Empire-Life-Insurance-142465432433812/) [Linkedin](https://www.linkedin.com/company/empire-life-investments) [Twitter](https://twitter.com/empirelifeins) Subscribe [EN](https://www.empire.ca/blog) | [FR](https://empire.ca/fr/blogue) [![Empire Life | Empire Life Investments](https://blog.empirelife.ca/hubfs/Logo/Combined%20Blog%20Images/combined-logo.png)](https://www.empire.ca/blog) # Insurance, Investments and Group Benefits ## Navigate life with confidenceTM - Insurance - [Insurance](https://www.empire.ca/blog/topic/insurance) - [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips) - [Customer Service](https://www.empire.ca/blog/topic/customer-service) - Investments - [Investments](https://www.empire.ca/blog/topic/investments) - [Investment Views](https://www.empire.ca/blog/topic/investment-views) - [Off the Cuff](https://www.empire.ca/blog/topic/off-the-cuff) - [Group Benefits(1)](https://www.empire.ca/blog/topic/group-benefits) - [Personal Finance (1)](https://www.empire.ca/blog/topic/personal-finance) ## [Questions to Ask When Purchasing Life Insurance – The ABC’s](https://blog.empirelife.ca/blog/questions-to-ask-when-purchasing-life-insurance-the-abcs) [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Nov 18, 2014, 2:30:00 PM ![ABCs](https://blog.empirelife.ca/hs-fs/file-2083771659-jpg/Blog_images/Questions_to_Ask_When_Purchasing_Life_Insurance_-_The_ABCs/ABCs.jpg?width=640&name=ABCs.jpg "ABCs") For many people, purchasing life insurance can be a daunting process.  The topic forces you think about your own mortality and it can be a complicated subject.   As a result, many Canadians find it difficult to make the necessary choices when buying life insurance. [Read More](https://blog.empirelife.ca/blog/questions-to-ask-when-purchasing-life-insurance-the-abcs) ## [Is Employer-Provided Life Insurance Good Enough?](https://blog.empirelife.ca/blog/is-employer-provided-life-insurance-good-enough) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Oct 22, 2014, 4:01:00 PM ![Man_and_Woman_at_Desk](https://blog.empirelife.ca/hs-fs/file-1931521591-jpg/Blog_images/Employer-Provided_Life_Insurance/Man_and_Woman_at_Desk.jpg?width=680&name=Man_and_Woman_at_Desk.jpg "Man_and_Woman_at_Desk") Having life insurance as part of an employee benefits package at work is a great benefit.   Many companies pay for a fixed amount of life insurance for their employees and also allow employees to purchase more coverage at a low cost and with no medical exam.  As a result, a significant number of Canadians have life insurance through their employer1. [Read More](https://blog.empirelife.ca/blog/is-employer-provided-life-insurance-good-enough) ## [5 Questions To Ask When Looking for Life Insurance](https://blog.empirelife.ca/blog/5-questions-to-ask-when-looking-for-life-insurance) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Sep 25, 2014, 3:36:00 PM ![Young_couple_looking_at_laptop](https://blog.empirelife.ca/hs-fs/file-1607257289-jpg/Blog_images/Young_couple_looking_at_laptop.jpg?width=700&name=Young_couple_looking_at_laptop.jpg "Young_couple_looking_at_laptop") **It may be something we don’t want to think about but it doesn’t have to be difficult.** You make at least a hundred different decisions every day.  There are quick and easy ones: What time to wake your kids up for school? Which food is least likely to be snubbed by your family? Then there are more challenging ones:  Which school your child should attend? Is 12 to young for a cell phone?   Then there are difficult decisions that we struggle with, and that can lead to a catatonic state of procrastination. Financial decisions top the list of items that people put off making decisions on1, particularly when it comes to purchasing life insurance.  The truth is, it may be something we don’t want to think about but it doesn’t have to be difficult. [Read More](https://blog.empirelife.ca/blog/5-questions-to-ask-when-looking-for-life-insurance) ## [The Role of Life Insurance in Estate Planning](https://blog.empirelife.ca/blog/the-role-of-life-insurance-in-estate-planning) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [David Thomas](https://www.empire.ca/blog/author/david-thomas) Sep 11, 2014, 7:23:00 AM  ![Couple_in_Field](https://blog.empirelife.ca/hs-fs/file-1598865194-jpg/Blog_images/Couple_in_Field.jpg?width=800&name=Couple_in_Field.jpg "Couple_in_Field") **What is “estate planning”?** The word “estate” most likely drums up pictures of affluent individuals like the Bill Gates or Warren Buffets of the world, but whether you think it or not, you have an estate.  Your estate is comprised of everything you own, from your car, home, bank account and investments, to your grandmothers wedding rings you inherited and your personal collection of classic movies.   No matter how large or how modest, everyone who owns property has an estate and something in common - you can’t take it with you when you die. [Read More](https://blog.empirelife.ca/blog/the-role-of-life-insurance-in-estate-planning) ## [Why Do I Need Life Insurance? \[Video\]](https://blog.empirelife.ca/blog/why-do-i-need-life-insurance-video) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Aug 26, 2014, 8:25:00 AM  ![Young Couple](https://blog.empirelife.ca/hs-fs/file-1414191246-jpg/Blog_images/Young_Couple.jpg?width=600&name=Young_Couple.jpg "Young Couple") When you start thinking about your obligations, responsibilities and priorities, it’s only natural to think about whether you have done everything you possibly can to protect your family if the unexpected happens.   Life insurance is a tool that can help provide your family with financial protection.   [Read More](https://blog.empirelife.ca/blog/why-do-i-need-life-insurance-video) ## [Do You Need Life Insurance?](https://blog.empirelife.ca/blog/do-you-need-life-insurance) [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Aug 14, 2014, 10:54:00 AM   ![Friends in a Park](https://blog.empirelife.ca/hs-fs/file-1415976777-jpg/Blog_images/Portrait_of_Friends_in_park.jpg?width=600&name=Portrait_of_Friends_in_park.jpg "Friends in a Park") At some point in time, you will most likely consider whether you need life insurance. To help decide, start by asking yourself - if you died today, would someone suffer financially because of your death? If the answer to this question is “yes” – then you probably need life insurance. [Read More](https://blog.empirelife.ca/blog/do-you-need-life-insurance) ## [Critical Illness Insurance - A Living Benefit](https://blog.empirelife.ca/blog/critical-illness-insurance-a-living-benefit) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Aug 7, 2014, 12:32:00 PM   ![Young family](https://blog.empirelife.ca/hs-fs/file-1389386700-jpg/Blog_images/Young_family.jpg?width=700&name=Young_family.jpg "Young family") The early roots of life insurance in Canada can be traced back over two centuries.  However, the concept of critical illness insurance – a product to help people cover expenses associated with critical illness – was not developed until the late 1990s. [Read More](https://blog.empirelife.ca/blog/critical-illness-insurance-a-living-benefit) ## [A Different Approach to Help Canadians Get Life Insurance](https://blog.empirelife.ca/blog/a-different-approach-to-help-canadians-get-life-insurance) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Jul 25, 2014, 1:51:00 PM ![The dumbest way to die is without life insurance.](https://blog.empirelife.ca/hs-fs/hub/322854/file-1326677018.jpg "The dumbest way to die is without life insurance.") Set fire to your hair, poke a stick at a grizzly bear…. These are certainly dumb ways to die but the Dumbest Way to Die is without Life Insurance.™  This is the theme of the latest [consumer advertising campaign](https://www.youtube.com/watch?v=QTY5yBfLn-E) from Empire Life and it is a very different approach for an insurance company to use to encourage Canadians to start thinking about life insurance.   [Read More](https://blog.empirelife.ca/blog/a-different-approach-to-help-canadians-get-life-insurance) ## [What Types of Life Insurance Are Available?](https://blog.empirelife.ca/blog/what-types-of-life-insurance-are-available) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Jul 10, 2014, 1:58:00 PM ![Family beside truck](https://blog.empirelife.ca/hs-fs/file-1213502027-jpg/Blog_images/200488800-001.jpg?width=600&name=200488800-001.jpg "Family beside truck") One of the most bewildering aspects of life insurance is there seems to be so many types available - all with their own unique, and sometimes confusing, product names depending on the insurance company offering the product. [Read More](https://blog.empirelife.ca/blog/what-types-of-life-insurance-are-available) ## [Why Women Need Life Insurance Now More Than Ever](https://blog.empirelife.ca/blog/why-women-need-life-insurance-now-more-than-ever) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Jun 18, 2014, 3:31:00 PM ![Three Women Sitting Review a Document](https://blog.empirelife.ca/hs-fs/file-1038852433-png/Blog_images/Women_Sitting.png?width=750&name=Women_Sitting.png "Three Women Sitting Review a Document")  As Canadian women continue to be a strong driving force in the economy, their need for life insurance increases.   [Read More](https://blog.empirelife.ca/blog/why-women-need-life-insurance-now-more-than-ever) - [Previous](https://www.empire.ca/blog/page/17) - [17](https://www.empire.ca/blog/page/17) - 18 - [19](https://www.empire.ca/blog/page/19) - [20](https://www.empire.ca/blog/page/20) - [21](https://www.empire.ca/blog/page/21) - [22](https://www.empire.ca/blog/page/22) - [Next](https://www.empire.ca/blog/page/23) ![Get a quote and apply for life insurance](https://blog.empirelife.ca/hubfs/Logo/Combined%20Blog%20Images/GetAQuote-BlogButton-couple-EN.jpg) [BUY NOW](https://www.empire.ca/insurance/buy-life-insurance) ![Retirement Savings Tool](https://blog.empirelife.ca/hubfs/Blog_images/RST-Blog-EN.jpg) [Get Started](https://www.empire.ca/retirement-and-savings-tool) ### POPULAR POSTS ### CATEGORIES - [Insurance](https://www.empire.ca/blog/topic/insurance) - [Investments](https://www.empire.ca/blog/topic/investments) - [Group Benefits](https://www.empire.ca/blog/topic/group-benefits) - [Personal Finance](https://www.empire.ca/blog/topic/personal-finance) [Disclaimer](https://info.fastandfull.ca/disclaimer) [Legal](https://info.fastandfull.ca/legal) [Privacy Policy](https://info.fastandfull.ca/privacy-policy) [Accessibility](https://info.fastandfull.ca/accessibility) [Consumer Information](https://info.fastandfull.ca/consumer-information) [Contact Us](https://info.fastandfull.ca/contact) [Third-Party Tools and Sites](https://info.fastandfull.ca/third-party) [Confidentiality](https://info.fastandfull.ca/confidentiality) [Unsubscribe](https://info.fastandfull.ca/hs/manage-preferences/unsubscribe-simple) **CONTACT US** The Empire Life Insurance Company 259 King St. E. 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