--- title: Empire Life Blog Why Do I Need Life Insurance? [Video] description: Life insurance is a tool that can help provide your family with financial protection. Take a look at this video to learn more. --- × #### Subscribe ### Subscribe to Email Updates Signing up for our Blog offers you the opportunity to subscribe and receive email notifications for Investment or Insurance type content only from The Empire Life Insurance Company and Empire Life Investments Inc. You may cancel your subscription to the newsletter at any time by clicking on [unsubscribe](http://www.fastandfull.ca/hs/manage-preferences/unsubscribe-simple) or, by contacting The Empire Life Insurance Company or, Empire Life Investments Inc. **The Empire Life Insurance Company** 259 King Street East, Kingston, Ontario K7L 3A8, Canada Toll Free: 1 800 561-1268 Email: insurance@empire.ca or investment@empire.ca **Empire Life Investments Inc.** c/o 259 King Street East, Kingston, Ontario K7L 3A8, Canada Toll-free telephone: 1 855 823-6883 Email: mutualfund@empire.ca Close [Facebook](https://www.facebook.com/Empire-Life-Insurance-142465432433812/) [Linkedin](https://www.linkedin.com/company/empire-life-investments) [Twitter](https://twitter.com/empirelifeins) Subscribe [EN](https://www.empire.ca/blog) | [FR](https://empire.ca/fr/blogue) [![Empire Life | Empire Life Investments](https://blog.empirelife.ca/hubfs/Logo/Combined%20Blog%20Images/combined-logo.png)](https://www.empire.ca/blog) # Insurance, Investments and Group Benefits ## Navigate life with confidenceTM - Insurance - [Insurance](https://www.empire.ca/blog/topic/insurance) - [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips) - [Customer Service](https://www.empire.ca/blog/topic/customer-service) - Investments - [Investments](https://www.empire.ca/blog/topic/investments) - [Investment Views](https://www.empire.ca/blog/topic/investment-views) - [Off the Cuff](https://www.empire.ca/blog/topic/off-the-cuff) - [Group Benefits(1)](https://www.empire.ca/blog/topic/group-benefits) - [Personal Finance (1)](https://www.empire.ca/blog/topic/personal-finance) ## [Why Do I Need Life Insurance? \[Video\]](https://blog.empirelife.ca/blog/why-do-i-need-life-insurance-video) [Helpful Tips](https://blog.empirelife.ca/blog/topic/helpful-tips), [Insurance](https://blog.empirelife.ca/blog/topic/insurance) Posted by [Allison Barton](https://blog.empirelife.ca/blog/author/allison-barton) Aug 26, 2014 8:25:00 AM  ![Young Couple](https://blog.empirelife.ca/hs-fs/file-1414191246-jpg/Blog_images/Young_Couple.jpg?width=600&name=Young_Couple.jpg "Young Couple") When you start thinking about your obligations, responsibilities and priorities, it’s only natural to think about whether you have done everything you possibly can to protect your family if the unexpected happens.   Life insurance is a tool that can help provide your family with financial protection.   Unfortunately, only 43% of Canadians own an individual life insurance policy\* despite it being a very important part of a personal financial plan.   If you’re questioning whether you need life insurance, take a look at this "Why Do I Need Life Insurance?" video to learn more.   If you decide you need life insurance, you shouldn’t put off buying it.  It’s easy to come up with excuses for not getting life insurance – “the kids are back to school, and we are too busy now” or “we just don’t have any extra money but when we do, we’ll definitely look into buying some.”  Sound familiar?   These may seem like valid reasons for putting off the life insurance purchase decision, but you may be surprised how affordable life insurance can be and waiting for the perfect time to purchase life insurance could cost your loved ones dearly.   [Find an Advisor](https://www.empirelife.ca/find-an-advisor) to start the discussion and put a life insurance plan in place to help provide security for you and your family, and the peace of mind that comes with it.   If you can’t view the embedded video, just [click here](https://www.youtube.com/watch?v=SiIIUHB78kI) to watch. (\*Source:  LIMRA:  Canadians at Financial Risk, 2013) ![Get a quote and apply for life insurance](https://blog.empirelife.ca/hubfs/Logo/Combined%20Blog%20Images/GetAQuote-BlogButton-couple-EN.jpg) [BUY NOW](https://www.empire.ca/insurance/buy-life-insurance) ![Retirement Savings Tool](https://blog.empirelife.ca/hubfs/Blog_images/RST-Blog-EN.jpg) [Get Started](https://www.empire.ca/retirement-and-savings-tool) ### POPULAR POSTS ### CATEGORIES - [Insurance](https://www.empire.ca/blog/topic/insurance) - [Investments](https://www.empire.ca/blog/topic/investments) - [Group Benefits](https://www.empire.ca/blog/topic/group-benefits) - [Personal Finance](https://www.empire.ca/blog/topic/personal-finance) [Disclaimer](https://info.fastandfull.ca/disclaimer) [Legal](https://info.fastandfull.ca/legal) [Privacy Policy](https://info.fastandfull.ca/privacy-policy) [Accessibility](https://info.fastandfull.ca/accessibility) [Consumer Information](https://info.fastandfull.ca/consumer-information) [Contact Us](https://info.fastandfull.ca/contact) [Third-Party Tools and Sites](https://info.fastandfull.ca/third-party) [Confidentiality](https://info.fastandfull.ca/confidentiality) [Unsubscribe](https://info.fastandfull.ca/hs/manage-preferences/unsubscribe-simple) **CONTACT US** The Empire Life Insurance Company 259 King St. E. 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