We are excited to launch our new consumer insurance campaign and website introducing “The dumbest way to die is without life insurance.TM”
This campaign uses characters and creative from the award-winning Dumb Ways to Die™ video to promote the importance of life insurance to Canadians through a multi-media campaign including social media, digital advertising, direct mail and television.
According to a recent research study, 65 per cent of Canadians have no life insurance or feel they are underinsured. With this in mind, the ad campaign is designed to engage and educate Canadians about the need for life insurance using an entertaining approach.
The message "The dumbest way to die is without life insurance.," aims to make the topics of death and life insurance more approachable and remind consumers that the unexpected happens every day.