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Life insurance is more affordable than you think

Helpful Tips, Insurance

Posted by Empire Life

Dec 10, 2017 11:16:37 PM




The majority of Canadians who do not have life insurance say they can’t afford it. But did you know, for the cost of a daily cup of coffee, you can cover the average Canadian mortgage on a new home?

Average Canadian mortgage $276,5001 

Most people start each morning month by month purchasing one cup of coffee. That’s $51 per month.

$51 per month for coffee2 vs. $27.77 per month for life insurance3

Surprised? Life insurance can cost only a fraction of your daily cup of coffee. It is quick and easy to purchase and we have life insurance advisors on hand to help you if you have any questions!

Visit empirelife.ca to learn more.


1 Canadian Mortgage & Housing Corporation, Feb 2015.

2 Based on a Starbucks cup of coffee at $2.45, purchased 21 days per month.

3 Initial monthly cost for a healthy, 40 year old female, non-smoker purchasing $275,000 of Empire Life Simplified 20 life insurance as of December, 2016. Price increase every 20 years.