--- title: Empire Life Insurance Blog - Insuring With Care | Allison Barton (3) description: (3) --- [![Empire Life logo](https://blog.empirelife.ca/hs-fs/hub/322854/file-368300927.jpg?width=189&name=file-368300927.jpg "Empire Life logo")](https://blog.fastandfull.ca) # INSURING WITH CARE™ BLOG [Français](https://blog.fastandfull.ca/fr) ## Allison Barton ### Recent Posts ## [Why Do I Need Life Insurance? \[Video\]](https://blog.empirelife.ca/old/why-do-i-need-life-insurance-video) Posted by [Allison Barton](https://blog.empirelife.ca/old/author/allison-barton) Aug 26, 2014 8:25:00 AM  ![Young Couple](https://blog.empirelife.ca/hs-fs/file-1414191246-jpg/Blog_images/Young_Couple.jpg?width=600&name=Young_Couple.jpg "Young Couple") When you start thinking about your obligations, responsibilities and priorities, it’s only natural to think about whether you have done everything you possibly can to protect your family if the unexpected happens.   Life insurance is a tool that can help provide your family with financial protection.   [Read More](https://blog.empirelife.ca/old/why-do-i-need-life-insurance-video) Topics: [Helpful Tips](https://blog.empirelife.ca/old/topic/helpful-tips) ## [Do You Need Life Insurance?](https://blog.empirelife.ca/old/do-you-need-life-insurance) Posted by [Allison Barton](https://blog.empirelife.ca/old/author/allison-barton) Aug 14, 2014 10:54:00 AM   ![Friends in a Park](https://blog.empirelife.ca/hs-fs/file-1415976777-jpg/Blog_images/Portrait_of_Friends_in_park.jpg?width=600&name=Portrait_of_Friends_in_park.jpg "Friends in a Park") At some point in time, you will most likely consider whether you need life insurance. To help decide, start by asking yourself - if you died today, would someone suffer financially because of your death? If the answer to this question is “yes” – then you probably need life insurance. [Read More](https://blog.empirelife.ca/old/do-you-need-life-insurance) ## [Critical Illness Insurance - A Living Benefit](https://blog.empirelife.ca/old/critical-illness-insurance-a-living-benefit) Posted by [Allison Barton](https://blog.empirelife.ca/old/author/allison-barton) Aug 7, 2014 12:32:00 PM   ![Young family](https://blog.empirelife.ca/hs-fs/file-1389386700-jpg/Blog_images/Young_family.jpg?width=700&name=Young_family.jpg "Young family") The early roots of life insurance in Canada can be traced back over two centuries.  However, the concept of critical illness insurance – a product to help people cover expenses associated with critical illness – was not developed until the late 1990s. [Read More](https://blog.empirelife.ca/old/critical-illness-insurance-a-living-benefit) Topics: [Helpful Tips](https://blog.empirelife.ca/old/topic/helpful-tips) ## [A Different Approach to Help Canadians Get Life Insurance](https://blog.empirelife.ca/old/a-different-approach-to-help-canadians-get-life-insurance) Posted by [Allison Barton](https://blog.empirelife.ca/old/author/allison-barton) Jul 25, 2014 1:51:00 PM ![The dumbest way to die is without life insurance.](https://blog.empirelife.ca/hs-fs/hub/322854/file-1326677018.jpg "The dumbest way to die is without life insurance.") Set fire to your hair, poke a stick at a grizzly bear…. These are certainly dumb ways to die but the Dumbest Way to Die is without Life Insurance.™  This is the theme of the latest [consumer advertising campaign](https://www.youtube.com/watch?v=QTY5yBfLn-E) from Empire Life and it is a very different approach for an insurance company to use to encourage Canadians to start thinking about life insurance.   [Read More](https://blog.empirelife.ca/old/a-different-approach-to-help-canadians-get-life-insurance) Topics: [Helpful Tips](https://blog.empirelife.ca/old/topic/helpful-tips) ## [What Types of Life Insurance Are Available?](https://blog.empirelife.ca/old/what-types-of-life-insurance-are-available) Posted by [Allison Barton](https://blog.empirelife.ca/old/author/allison-barton) Jul 10, 2014 1:58:00 PM ![Family beside truck](https://blog.empirelife.ca/hs-fs/file-1213502027-jpg/Blog_images/200488800-001.jpg?width=600&name=200488800-001.jpg "Family beside truck") One of the most bewildering aspects of life insurance is there seems to be so many types available - all with their own unique, and sometimes confusing, product names depending on the insurance company offering the product. [Read More](https://blog.empirelife.ca/old/what-types-of-life-insurance-are-available) Topics: [Helpful Tips](https://blog.empirelife.ca/old/topic/helpful-tips) ## [Why Women Need Life Insurance Now More Than Ever](https://blog.empirelife.ca/old/why-women-need-life-insurance-now-more-than-ever) Posted by [Allison Barton](https://blog.empirelife.ca/old/author/allison-barton) Jun 18, 2014 3:31:00 PM ![Three Women Sitting Review a Document](https://blog.empirelife.ca/hs-fs/file-1038852433-png/Blog_images/Women_Sitting.png?width=750&name=Women_Sitting.png "Three Women Sitting Review a Document")  As Canadian women continue to be a strong driving force in the economy, their need for life insurance increases.   [Read More](https://blog.empirelife.ca/old/why-women-need-life-insurance-now-more-than-ever) Topics: [Helpful Tips](https://blog.empirelife.ca/old/topic/helpful-tips) ## [How Much Life Insurance Do I Need? \[Video\]](https://blog.empirelife.ca/old/how-much-life-insurance-do-i-need-video) Posted by [Allison Barton](https://blog.empirelife.ca/old/author/allison-barton) Jun 5, 2014 1:46:00 PM ![Woman looking at a question mark](https://blog.empirelife.ca/hs-fs/file-957703769-jpg/Blog_images/Thinking_woman_looking_at_question.jpg?width=700&name=Thinking_woman_looking_at_question.jpg "Woman looking at a question mark") Most Canadians agree that life insurance is important and that they want to provide income protection for their loved ones in case the unexpected happens.  A common question for many is, “How Much Life Insurance Do I Need?”  [Read More](https://blog.empirelife.ca/old/how-much-life-insurance-do-i-need-video) Topics: [Helpful Tips](https://blog.empirelife.ca/old/topic/helpful-tips) ## [The Dumbest Way to Die is without Life Insurance](https://blog.empirelife.ca/old/the-dumbest-way-to-die-is-without-life-insurance) Posted by [Allison Barton](https://blog.empirelife.ca/old/author/allison-barton) May 29, 2014 3:11:00 PM ![The dumbest way to die is without life insurance.](https://blog.empirelife.ca/hs-fs/file-909336686-png/Blog_images/hero_video_DWTD-960x540.png?width=750&name=hero_video_DWTD-960x540.png "The dumbest way to die is without life insurance.") We are excited to launch our new consumer insurance campaign and website introducing “**The dumbest way to die is without life insurance.TM**” [Read More](https://blog.empirelife.ca/old/the-dumbest-way-to-die-is-without-life-insurance) Topics: [Helpful Tips](https://blog.empirelife.ca/old/topic/helpful-tips) ## [10 Misconceptions About Life Insurance](https://blog.empirelife.ca/old/10-misconceptions-about-life-insurance) Posted by [Allison Barton](https://blog.empirelife.ca/old/author/allison-barton) May 13, 2014 1:48:00 PM ![Two women in conversation](https://blog.empirelife.ca/hs-fs/file-782840253-jpg/Blog_images/10CommMisc3-2014-05-09.jpg?width=700&name=10CommMisc3-2014-05-09.jpg "Two women in conversation") Why do some consumers have so many misconceptions about life insurance?   [Read More](https://blog.empirelife.ca/old/10-misconceptions-about-life-insurance) Topics: [Helpful Tips](https://blog.empirelife.ca/old/topic/helpful-tips) ## [Safety and security in its purest form](https://blog.empirelife.ca/old/safety-and-security-in-its-purest-form) Posted by [Allison Barton](https://blog.empirelife.ca/old/author/allison-barton) May 7, 2014 11:01:56 AM ![Woman embracing girl](https://blog.empirelife.ca/hs-fs/file-744192942-jpg/Blog_images/Fifth_Set_-_Post_One.jpg?width=700&name=Fifth_Set_-_Post_One.jpg "Woman embracing girl") Empire Life prides itself on providing a foundation of financial security for our customers, and a financial safety net for when the inevitable happens.    [Read More](https://blog.empirelife.ca/old/safety-and-security-in-its-purest-form) Topics: [Customer Service](https://blog.empirelife.ca/old/topic/customer-service) [Previous](https://blog.empirelife.ca/old/author/allison-barton/page/2) [All posts](https://blog.empirelife.ca/old/all) [Next](https://blog.empirelife.ca/old/author/allison-barton/page/4) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.empirelife.ca%2Fold%2Fauthor%2Fallison-barton%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.empirelife.ca%2Fold%2Fauthor%2Fallison-barton%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.empirelife.ca%2Fold%2Fauthor%2Fallison-barton%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.empirelife.ca%2Fold%2Fauthor%2Fallison-barton%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Empire%20Life%20Insurance%20Blog%20-%20Insuring%20With%20Care%20%7C%20Allison%20Barton%20%283%29) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.empirelife.ca%2Fold%2Fauthor%2Fallison-barton%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.empirelife.ca%2Fold%2Fauthor%2Fallison-barton%3Futm_medium%3Dsocial%26utm_source%3Demail) - 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