INSURING WITH CARE™ BLOG

When you start thinking about your obligations, responsibilities and priorities, it’s only natural to think about whether you have done everything you possibly can to protect your family if the unexpected happens.  

Life insurance is a tool that can help provide your family with financial protection.  

At some point in time, you will most likely consider whether you need life insurance.

To help decide, start by asking yourself - if you died today, would someone suffer financially because of your death?

If the answer to this question is “yes” – then you probably need life insurance.

The early roots of life insurance in Canada can be traced back over two centuries.  However, the concept of critical illness insurance – a product to help people cover expenses associated with critical illness – was not developed until the late 1990s.

Set fire to your hair, poke a stick at a grizzly bear…. These are certainly dumb ways to die but the Dumbest Way to Die is without Life Insurance.™  This is the theme of the latest consumer advertising campaign from Empire Life and it is a very different approach for an insurance company to use to encourage Canadians to start thinking about life insurance.  

One of the most bewildering aspects of life insurance is there seems to be so many types available - all with their own unique, and sometimes confusing, product names depending on the insurance company offering the product.

As Canadian women continue to be a strong driving force in the economy, their need for life insurance increases.  

Most Canadians agree that life insurance is important and that they want to provide income protection for their loved ones in case the unexpected happens.  A common question for many is, “How Much Life Insurance Do I Need?” 

We are excited to launch our new consumer insurance campaign and website introducing “The dumbest way to die is without life insurance.^TM”

Why do some consumers have so many misconceptions about life insurance?  

Empire Life prides itself on providing a foundation of financial security for our customers, and a financial safety net for when the inevitable happens.