--- title: Empire Life Blog Empire Life Blog | Insurance (6) description: Insurance | Access the latest insights on life insurance, investments, and group benefits all in one place. Visit the Empire Life blog. (6) --- × #### Subscribe ### Subscribe to Email Updates Signing up for our Blog offers you the opportunity to subscribe and receive email notifications for Investment or Insurance type content only from The Empire Life Insurance Company and Empire Life Investments Inc. You may cancel your subscription to the newsletter at any time by clicking on [unsubscribe](http://www.fastandfull.ca/hs/manage-preferences/unsubscribe-simple) or, by contacting The Empire Life Insurance Company or, Empire Life Investments Inc. **The Empire Life Insurance Company** 259 King Street East, Kingston, Ontario K7L 3A8, Canada Toll Free: 1 800 561-1268 Email: insurance@empire.ca or investment@empire.ca **Empire Life Investments Inc.** c/o 259 King Street East, Kingston, Ontario K7L 3A8, Canada Toll-free telephone: 1 855 823-6883 Email: mutualfund@empire.ca Close [Facebook](https://www.facebook.com/Empire-Life-Insurance-142465432433812/) [Linkedin](https://www.linkedin.com/company/empire-life-investments) [Twitter](https://twitter.com/empirelifeins) Subscribe [EN](https://www.empire.ca/blog) | [FR](https://empire.ca/fr/blogue) [![Empire Life | Empire Life Investments](https://blog.empirelife.ca/hubfs/Logo/Combined%20Blog%20Images/combined-logo.png)](https://www.empire.ca/blog) # Insurance, Investments and Group Benefits ## Navigate life with confidenceTM - Insurance - [Insurance](https://www.empire.ca/blog/topic/insurance) - [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips) - [Customer Service](https://www.empire.ca/blog/topic/customer-service) - Investments - [Investments](https://www.empire.ca/blog/topic/investments) - [Investment Views](https://www.empire.ca/blog/topic/investment-views) - [Off the Cuff](https://www.empire.ca/blog/topic/off-the-cuff) - [Group Benefits(1)](https://www.empire.ca/blog/topic/group-benefits) - [Personal Finance (1)](https://www.empire.ca/blog/topic/personal-finance) ## [Simple Steps to Get Started with Your Estate Planning](https://blog.empirelife.ca/blog/simple-steps-to-get-started-with-your-estate-planning) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Mar 12, 2015, 2:20:17 PM  ![Family Walking in Leaves](https://blog.empirelife.ca/hs-fs/file-2597133763-jpg/Blog_images/Simple_Steps_to_Get_Started_with_Your_Estate_Planning/FamilyWalkinginLeaves.jpg?width=650&name=FamilyWalkinginLeaves.jpg "Family Walking in Leaves") It's inevitable that we're all going to die at some point. Although it’s not the most pleasant of thoughts and not something we should dwell on, we should think about it long enough to get our estate in order. Unfortunately, estate planning is not enough of a priority for most Canadians.1 [Read More](https://blog.empirelife.ca/blog/simple-steps-to-get-started-with-your-estate-planning) ## [… But Mine Is Different …My Trusted Advisor](https://blog.empirelife.ca/blog/-but-mine-is-different-my-trusted-advisor) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [Rick Forchuk, MBA, CFP, CLU, CH.F.C., Distribution Consultant, Empire Life](https://www.empire.ca/blog/author/rick-forchuk-mba-cfp-clu-ch-f-c-distribution-consultant-empire-life) Feb 11, 2015, 1:19:00 PM ![Advisor_with_Clients](https://blog.empirelife.ca/hs-fs/file-2472975706-jpg/Blog_images/But_Mine_is_Different...My_Trusted_Advisor/Male_Advisor_with_Clients.jpg?width=621&name=Male_Advisor_with_Clients.jpg "Advisor_with_Clients") According to surveys conducted by the Life Insurance Market Research Association (LIMRA), historically, the public opinion of the life insurance sales person has not been positive. In fact, in the narrative portion of the surveys, where respondents were asked to describe the typical insurance sales person, they often used words such as “pushy” and “untrustworthy.”   However, there was also good news in these surveys. Respondents who had a relationship with an insurance sales person invariably added the words, “ … but mine is different". They also added phrases such as my insurance person “is a pillar of the community,” or “is knowledgeable and helpful, and I would trust him or her with my life”.  But mine is different. [Read More](https://blog.empirelife.ca/blog/-but-mine-is-different-my-trusted-advisor) ## [Putting Your Trust in the Right Life Insurance Company](https://blog.empirelife.ca/blog/putting-your-trust-in-the-right-life-insurance-company) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Dec 16, 2014, 2:36:32 PM  ![Young_girl_with_goldfish](https://blog.empirelife.ca/hs-fs/file-2234506150-jpg/Blog_images/Putting_Trust_in_the_Life_Insurance_Company/Young_girl_with_goldfish.jpg?width=650&name=Young_girl_with_goldfish.jpg "Young_girl_with_goldfish") A recent survey from the Financial Planning Standards Council reported that 51% of women and 40% of men are losing sleep due to financial worries.  Life insurance may be an important part of the solution, but many Canadians don’t feel insurance companies are on their side. [Read More](https://blog.empirelife.ca/blog/putting-your-trust-in-the-right-life-insurance-company) ## [Questions to Ask When Purchasing Life Insurance – The ABC’s – Part Two](https://blog.empirelife.ca/blog/questions-to-ask-when-purchasing-life-insurance-the-abcs-part-two) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Dec 1, 2014, 2:00:00 PM  ![ABCs](https://blog.empirelife.ca/hs-fs/file-2083771659-jpg/Blog_images/Questions_to_Ask_When_Purchasing_Life_Insurance_-_The_ABCs/ABCs.jpg?width=700&name=ABCs.jpg "ABCs") To help demystify purchasing life insurance, knowing the right questions to ask is important. [Read More](https://blog.empirelife.ca/blog/questions-to-ask-when-purchasing-life-insurance-the-abcs-part-two) ## [Questions to Ask When Purchasing Life Insurance – The ABC’s](https://blog.empirelife.ca/blog/questions-to-ask-when-purchasing-life-insurance-the-abcs) [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Nov 18, 2014, 2:30:00 PM ![ABCs](https://blog.empirelife.ca/hs-fs/file-2083771659-jpg/Blog_images/Questions_to_Ask_When_Purchasing_Life_Insurance_-_The_ABCs/ABCs.jpg?width=640&name=ABCs.jpg "ABCs") For many people, purchasing life insurance can be a daunting process.  The topic forces you think about your own mortality and it can be a complicated subject.   As a result, many Canadians find it difficult to make the necessary choices when buying life insurance. [Read More](https://blog.empirelife.ca/blog/questions-to-ask-when-purchasing-life-insurance-the-abcs) ## [Is Employer-Provided Life Insurance Good Enough?](https://blog.empirelife.ca/blog/is-employer-provided-life-insurance-good-enough) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Oct 22, 2014, 4:01:00 PM ![Man_and_Woman_at_Desk](https://blog.empirelife.ca/hs-fs/file-1931521591-jpg/Blog_images/Employer-Provided_Life_Insurance/Man_and_Woman_at_Desk.jpg?width=680&name=Man_and_Woman_at_Desk.jpg "Man_and_Woman_at_Desk") Having life insurance as part of an employee benefits package at work is a great benefit.   Many companies pay for a fixed amount of life insurance for their employees and also allow employees to purchase more coverage at a low cost and with no medical exam.  As a result, a significant number of Canadians have life insurance through their employer1. [Read More](https://blog.empirelife.ca/blog/is-employer-provided-life-insurance-good-enough) ## [5 Questions To Ask When Looking for Life Insurance](https://blog.empirelife.ca/blog/5-questions-to-ask-when-looking-for-life-insurance) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Sep 25, 2014, 3:36:00 PM ![Young_couple_looking_at_laptop](https://blog.empirelife.ca/hs-fs/file-1607257289-jpg/Blog_images/Young_couple_looking_at_laptop.jpg?width=700&name=Young_couple_looking_at_laptop.jpg "Young_couple_looking_at_laptop") **It may be something we don’t want to think about but it doesn’t have to be difficult.** You make at least a hundred different decisions every day.  There are quick and easy ones: What time to wake your kids up for school? Which food is least likely to be snubbed by your family? Then there are more challenging ones:  Which school your child should attend? Is 12 to young for a cell phone?   Then there are difficult decisions that we struggle with, and that can lead to a catatonic state of procrastination. Financial decisions top the list of items that people put off making decisions on1, particularly when it comes to purchasing life insurance.  The truth is, it may be something we don’t want to think about but it doesn’t have to be difficult. [Read More](https://blog.empirelife.ca/blog/5-questions-to-ask-when-looking-for-life-insurance) ## [The Role of Life Insurance in Estate Planning](https://blog.empirelife.ca/blog/the-role-of-life-insurance-in-estate-planning) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [David Thomas](https://www.empire.ca/blog/author/david-thomas) Sep 11, 2014, 7:23:00 AM  ![Couple_in_Field](https://blog.empirelife.ca/hs-fs/file-1598865194-jpg/Blog_images/Couple_in_Field.jpg?width=800&name=Couple_in_Field.jpg "Couple_in_Field") **What is “estate planning”?** The word “estate” most likely drums up pictures of affluent individuals like the Bill Gates or Warren Buffets of the world, but whether you think it or not, you have an estate.  Your estate is comprised of everything you own, from your car, home, bank account and investments, to your grandmothers wedding rings you inherited and your personal collection of classic movies.   No matter how large or how modest, everyone who owns property has an estate and something in common - you can’t take it with you when you die. [Read More](https://blog.empirelife.ca/blog/the-role-of-life-insurance-in-estate-planning) ## [Why Do I Need Life Insurance? \[Video\]](https://blog.empirelife.ca/blog/why-do-i-need-life-insurance-video) [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips), [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Aug 26, 2014, 8:25:00 AM  ![Young Couple](https://blog.empirelife.ca/hs-fs/file-1414191246-jpg/Blog_images/Young_Couple.jpg?width=600&name=Young_Couple.jpg "Young Couple") When you start thinking about your obligations, responsibilities and priorities, it’s only natural to think about whether you have done everything you possibly can to protect your family if the unexpected happens.   Life insurance is a tool that can help provide your family with financial protection.   [Read More](https://blog.empirelife.ca/blog/why-do-i-need-life-insurance-video) ## [Do You Need Life Insurance?](https://blog.empirelife.ca/blog/do-you-need-life-insurance) [Insurance](https://www.empire.ca/blog/topic/insurance) By [Allison Barton](https://www.empire.ca/blog/author/allison-barton) Aug 14, 2014, 10:54:00 AM   ![Friends in a Park](https://blog.empirelife.ca/hs-fs/file-1415976777-jpg/Blog_images/Portrait_of_Friends_in_park.jpg?width=600&name=Portrait_of_Friends_in_park.jpg "Friends in a Park") At some point in time, you will most likely consider whether you need life insurance. To help decide, start by asking yourself - if you died today, would someone suffer financially because of your death? If the answer to this question is “yes” – then you probably need life insurance. [Read More](https://blog.empirelife.ca/blog/do-you-need-life-insurance) - [Previous](https://www.empire.ca/blog/topic/insurance/page/5) - [5](https://www.empire.ca/blog/topic/insurance/page/5) - 6 - [7](https://www.empire.ca/blog/topic/insurance/page/7) - [8](https://www.empire.ca/blog/topic/insurance/page/8) - [9](https://www.empire.ca/blog/topic/insurance/page/9) - [10](https://www.empire.ca/blog/topic/insurance/page/10) - [Next](https://www.empire.ca/blog/topic/insurance/page/11) ![Get a quote and apply for life insurance](https://blog.empirelife.ca/hubfs/Logo/Combined%20Blog%20Images/GetAQuote-BlogButton-couple-EN.jpg) [BUY NOW](https://www.empire.ca/insurance/buy-life-insurance) ### POPULAR POSTS ### CATEGORIES - [Insurance](https://www.empire.ca/blog/topic/insurance) - [Investments](https://www.empire.ca/blog/topic/investments) - [Group Benefits](https://www.empire.ca/blog/topic/group-benefits) - [Personal Finance](https://www.empire.ca/blog/topic/personal-finance) [Disclaimer](https://info.fastandfull.ca/disclaimer) [Legal](https://info.fastandfull.ca/legal) [Privacy Policy](https://info.fastandfull.ca/privacy-policy) [Accessibility](https://info.fastandfull.ca/accessibility) [Consumer Information](https://info.fastandfull.ca/consumer-information) [Contact Us](https://info.fastandfull.ca/contact) [Third-Party Tools and Sites](https://info.fastandfull.ca/third-party) [Confidentiality](https://info.fastandfull.ca/confidentiality) [Unsubscribe](https://info.fastandfull.ca/hs/manage-preferences/unsubscribe-simple) **CONTACT US** The Empire Life Insurance Company 259 King St. E. Kingston, Ontario, K7L 3A8 1 877 548-1881 8:30 am to 5:00 pm, EST weekdays ®/TM Trademarks of The Empire Life Insurance Company.