--- title: Empire Life Blog Staying invested in the market description: A common piece of advice for investors is that long term success doesn’t hinge on timing the market. It’s time in the market that may make the bigger difference. image: https://blog.empirelife.ca/hubfs/Blog_images/INV-Blog-images/Staying%20Invested-526716250-564473-edited-243661-edited.jpg --- × #### Subscribe ### Subscribe to Email Updates Signing up for our Blog offers you the opportunity to subscribe and receive email notifications for Investment or Insurance type content only from The Empire Life Insurance Company and Empire Life Investments Inc. You may cancel your subscription to the newsletter at any time by clicking on [unsubscribe](http://www.fastandfull.ca/hs/manage-preferences/unsubscribe-simple) or, by contacting The Empire Life Insurance Company or, Empire Life Investments Inc. **The Empire Life Insurance Company** 259 King Street East, Kingston, Ontario K7L 3A8, Canada Toll Free: 1 800 561-1268 Email: insurance@empire.ca or investment@empire.ca **Empire Life Investments Inc.** c/o 259 King Street East, Kingston, Ontario K7L 3A8, Canada Toll-free telephone: 1 855 823-6883 Email: mutualfund@empire.ca Close [Facebook](https://www.facebook.com/Empire-Life-Insurance-142465432433812/) [Linkedin](https://www.linkedin.com/company/empire-life-investments) [Twitter](https://twitter.com/empirelifeins) Subscribe [EN](https://www.empire.ca/blog) | [FR](https://empire.ca/fr/blogue) [![Empire Life | Empire Life Investments](https://blog.empirelife.ca/hubfs/Logo/Combined%20Blog%20Images/combined-logo.png)](https://www.empire.ca/blog) # Insurance, Investments and Group Benefits ## Navigate life with confidenceTM - Insurance - [Insurance](https://www.empire.ca/blog/topic/insurance) - [Helpful Tips](https://www.empire.ca/blog/topic/helpful-tips) - [Customer Service](https://www.empire.ca/blog/topic/customer-service) - Investments - [Investments](https://www.empire.ca/blog/topic/investments) - [Investment Views](https://www.empire.ca/blog/topic/investment-views) - [Off the Cuff](https://www.empire.ca/blog/topic/off-the-cuff) - [Group Benefits(1)](https://www.empire.ca/blog/topic/group-benefits) - [Personal Finance (1)](https://www.empire.ca/blog/topic/personal-finance) ## [Staying invested in the market](https://blog.empirelife.ca/blog/staying-invested-in-the-market) [Investments](https://blog.empirelife.ca/blog/topic/investments), [Personal Finance](https://blog.empirelife.ca/blog/topic/personal-finance) Posted by [Peter Wouters](https://blog.empirelife.ca/blog/author/peter-wouters) Jan 16, 2023 4:35:00 PM Directeur, Planification fiscale et successorale et planification de la retraite, Gestion de patrimoine Placements Empire Vie ![A common piece of advice for investors is that long term success doesn’t hinge on timing the market. It’s time in the market that may make the bigger difference.](https://blog.empirelife.ca/hs-fs/hubfs/Blog_images/INV-Blog-images/Staying%20Invested-526716250-564473-edited-243661-edited.jpg?width=1024&name=Staying%20Invested-526716250-564473-edited-243661-edited.jpg)A common piece of advice for investors is that long term success doesn’t hinge on timing the market. It’s time in the market that may make the bigger difference. Most investors aren’t professionals. Accredited investment specialists devote their education, training, time and resources to studying the markets and individual companies. Yet all professional fund managers will miss the ups and downs in the market from time to time. It stands to reason that individual investors who try to pick the best time to get into the market or get out of it will likely be more prone to “missed timing”. Financial advisors frequently tout the benefits of a buy and hold strategy combined with dollar cost averaging. Specifically, they advocate investing in the market on a regular basis and sticking with investments and a strategy over an extended period of time.  Let’s look at an example of a buy and hold strategy where individuals stay invested in the market for various periods of time. ![Four friends start an informal investment club: James, Stacey, Jazmine and Vincent. Each commit to investing $10,000.](https://blog.empirelife.ca/hs-fs/hubfs/Blog_images/INV-Blog-images/Staying%20Invested-img2-EN-1.jpg?width=1400&name=Staying%20Invested-img2-EN-1.jpg) Four friends start an informal investment club: James, Stacey, Jazmine and Vincent. Each commit to investing $10,000. They pick the same investment, the S&P/TSX Total Return Index. They each make separate choices to invest, get out of the market for a while and reinvest during a 10 year period starting in January, 2012 and ending in December, 2021. Each person that gets out of the market for a period of time puts their money into 3 month T-Bills. Each person that gets out of the market happens to miss the best days’ performance. Then they compare results.    Staying in the market $10,000 investment in S&P/TSX Total Return Index over 10 years (2012-2021) ![Chart-Blog 1-Peter-Staying Invested-Days](https://blog.empirelife.ca/hs-fs/hubfs/Blog_images/INV-Blog-images/INV_Staying%20invested%20-%20blog/Chart-Blog%201-Peter-Staying%20Invested-Days.png?quality=high&width=624&height=437&name=Chart-Blog%201-Peter-Staying%20Invested-Days.png)   Illustration only, not intended to project future performance of any particular investment.    This example shows the dramatic effect of missing even a few of the best performing days of a chosen investment.1  ![James took a long term “buy and hold” approach. In doing so, he managed to avoid a major risk of trying to time the market:](https://blog.empirelife.ca/hs-fs/hubfs/Blog_images/INV-Blog-images/Staying%20Invested-img3-EN-1.jpg?width=1400&name=Staying%20Invested-img3-EN-1.jpg) James is an example of an investor who took a long term “buy and hold” approach. In doing so, he managed to avoid a major risk of trying to time the market: missing some of the best days of an investment’s performance. Of course, you may also consider what happens if you miss the worst days in the performance of an investment. Working with a financial advisor may help you optimize your return on your investments, minimize the downsides of investing in the market and help you reach your goals.   1 Source: Morningstar Research Inc., January 1, 2012 to December 31, 2021.    **Related article(s)** [Market timing and missing the worst performing days](https://blog.empirelife.ca/blog/market-timing-and-missing-the-worst-performance-months)   ![Retirement Savings Tool](https://blog.empirelife.ca/hubfs/Blog_images/RST-Blog-EN.jpg) [Get Started](https://www.empire.ca/retirement-and-savings-tool) ### POPULAR POSTS ### CATEGORIES - [Insurance](https://www.empire.ca/blog/topic/insurance) - [Investments](https://www.empire.ca/blog/topic/investments) - [Group Benefits](https://www.empire.ca/blog/topic/group-benefits) - [Personal Finance](https://www.empire.ca/blog/topic/personal-finance) [Disclaimer](https://info.fastandfull.ca/disclaimer) [Legal](https://info.fastandfull.ca/legal) [Privacy Policy](https://info.fastandfull.ca/privacy-policy) [Accessibility](https://info.fastandfull.ca/accessibility) [Consumer Information](https://info.fastandfull.ca/consumer-information) [Contact Us](https://info.fastandfull.ca/contact) [Third-Party Tools and Sites](https://info.fastandfull.ca/third-party) [Confidentiality](https://info.fastandfull.ca/confidentiality) [Unsubscribe](https://info.fastandfull.ca/hs/manage-preferences/unsubscribe-simple) **CONTACT US** The Empire Life Insurance Company 259 King St. E. 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