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The Role of Life Insurance in Estate Planning

Helpful Tips, Insurance

 Couple_in_Field

What is “estate planning”?

The word “estate” most likely drums up pictures of affluent individuals like the Bill Gates or Warren Buffets of the world, but whether you think it or not, you have an estate.  Your estate is comprised of everything you own, from your car, home, bank account and investments, to your grandmothers wedding rings you inherited and your personal collection of classic movies.  

No matter how large or how modest, everyone who owns property has an estate and something in common - you can’t take it with you when you die.

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Why Do I Need Life Insurance? [Video]

Helpful Tips, Insurance

 Young Couple

When you start thinking about your obligations, responsibilities and priorities, it’s only natural to think about whether you have done everything you possibly can to protect your family if the unexpected happens.  

Life insurance is a tool that can help provide your family with financial protection.  

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Do You Need Life Insurance?

Insurance

 

Friends in a Park

At some point in time, you will most likely consider whether you need life insurance.

To help decide, start by asking yourself - if you died today, would someone suffer financially because of your death?

If the answer to this question is “yes” – then you probably need life insurance.

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Critical Illness Insurance - A Living Benefit

Helpful Tips, Insurance

 

Young family

The early roots of life insurance in Canada can be traced back over two centuries.  However, the concept of critical illness insurance – a product to help people cover expenses associated with critical illness – was not developed until the late 1990s.

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A Different Approach to Help Canadians Get Life Insurance

Helpful Tips, Insurance

The dumbest way to die is without life insurance.

Set fire to your hair, poke a stick at a grizzly bear…. These are certainly dumb ways to die but the Dumbest Way to Die is without Life Insurance.™  This is the theme of the latest consumer advertising campaign from Empire Life and it is a very different approach for an insurance company to use to encourage Canadians to start thinking about life insurance.  

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What Types of Life Insurance Are Available?

Helpful Tips, Insurance

Family beside truck

One of the most bewildering aspects of life insurance is there seems to be so many types available - all with their own unique, and sometimes confusing, product names depending on the insurance company offering the product.

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Why Women Need Life Insurance Now More Than Ever

Helpful Tips, Insurance

Three Women Sitting Review a Document 

As Canadian women continue to be a strong driving force in the economy, their need for life insurance increases.  

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How Much Life Insurance Do I Need? [Video]

Helpful Tips, Insurance

Woman looking at a question mark

Most Canadians agree that life insurance is important and that they want to provide income protection for their loved ones in case the unexpected happens.  A common question for many is, “How Much Life Insurance Do I Need?” 

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The Dumbest Way to Die is without Life Insurance

Helpful Tips, Insurance

The dumbest way to die is without life insurance.

We are excited to launch our new consumer insurance campaign and website introducing “The dumbest way to die is without life insurance.TM

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10 Misconceptions About Life Insurance

Helpful Tips, Insurance

Two women in conversation

Why do some consumers have so many misconceptions about life insurance?  

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